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Whether you’re an artist, designer, writer, or entrepreneur, physical products can be the ideal canvas for monetizing your creativity. From t-shirts to backpacks, from posters to books, you can put your own original spin on daily products and sell them online. Yet, if you go the conventional route of buying and holding your own inventory, you may be left with... (More)

Dropshipping is an effective approach for eCommerce businesses to lower their operating costs. In recent years, there is an increasing number of competitors as the dropshipping market has grown more steadily than ever. In this article, we are going to help you catch up with the basic definition, and then explore more insights into the pros and cons of the... (More)

Issuing and sending invoices can be time-consuming, especially if done on paper. So what’s the solution? Check out the PDF invoice solution! Whether it be to approve and process an invoice or to bill a client, the PDF format will be your best bet to save time and also to create a more simplified workflow.  With the rise of eCommerce... (More)

A website is an indispensable tool for online marketing. In fact, it plays a really important role because when a website is responsible for a brand, it provides viewers almost all the information about the brand’s activities and products. Therefore, website promotion is necessary for businesses to attract more potential customers and boost revenue. However, it is not an easy... (More)

It is a common belief that online shoppers’ buying process mainly depends on their budget and the price displayed on the website. However, eCommerce is somehow different because customers nowadays tend to pay more attention to the content of products and make their buying decisions based on various factors. So, eCommerce optimization by building effective content is greatly important for... (More)

Social media integration with your website can help you generate more traffic, increase your followers and engage your audience.  In recent years, share buttons on websites and articles have become the norm. From live Twitter feeds on a blog sidebar to "follow us on Facebook!" widgets on a company website, digital marketers have incorporated social media integration as a simple... (More)

With about 40% of the total eCommerce market, the Social Commerce trend is what people are talking about recently. It is not only an effective selling platform on social media but also a platform with various other functions and features. Some of the sites in terms of SC (Social eCommerce) that are mostly used by business owners around the world... (More)

In a world where every business is up-leveling its products and spending more on ads, you may ask yourself, why is brand loyalty important, and how big is brand loyalty now?  And if you’re wondering how you can start building brand loyalty for your Magento 2 store, let’s consider a cross-selling strategy, which will be found out later in this... (More)

Oftentimes, sales can be very challenging. In an effort to boost sales, small-business owners often turn to web pages, books, and seminars that claim to offer sage advice. Unluckily, many of them throw around several confused strategies that require you to memorize a thousand rules or techniques.  A much simpler way to increase sales is to familiarize yourself with the... (More)

According to researchers, the probability of selling to an existing customer is about 60-70% meanwhile that of selling to a new one is just 5-20%. Moreover, over 80% of future profits will generate from 20% of the existing customer base. That means you have to make the most of every customer. And one of the best approaches is through cross-selling... (More)